YOUR BRAND IS YOUR IDENTITY
We help brands achieve significance in this complex, consumer-driven, technology-enabled world. We create visual concepts that inspire and captivate customers. Our graphic designers are proficient in different designing tools and have a remarkable experience in handling still amd motion graphics. We have established ourselves as one of the leading innovative Graphic Design companies in Uganda.
With the focus on user experience across digital channels, idieate covers all UX process stages, from conceptualization to implementation. We build digital experiences from scratch, or audit and redesign existing solutions. We apply our design thinking and technology background to help you deliver engaging experiences for your customers and employees.
Your idea may be complex, but your users shouldn’t know that. We design your product the way people want to use it.
UI/UX DESIGN PROCESS
UI RESEACH
First, we analyze your business domain, user personas, understand how the product is used, what your competitors do and what keeps you up at night.
IDEATION & EXPLORATION
After we have the results, together with our customer we move to the concept development stage, where we define all the product’s milestones and functionalities.
DESIGN VALIDATION
Once all the data is in place, our designers create the whole look and feel. Depending on your needs, you can choose from options – such as wireframes or clickable prototypes – with different degrees of fidelity.
INTROSPECTION & ITERATION
At the very end, you get a pixel-perfect UI design that we are ready to adjust based on your comments if there are any. When we design styles, colors, fonts, metrics, visuals, and tricks, we bring your product interface to life.
UI - User Interface
Simple and sophisticated UI design requires an eye for detail and keen sense of color theory and composition. An accessible aesthetic design on top of the technical architecture will translate into a user-friendly and appealing interface that will skyrocket the usability of your product.
We deliver user interface design and development services to make your software solutions more usable and visually appealing thus ensuring consistent cross-platform user experience. Besides, idieate’s UI team also focuses on the UX aspects not visible to users directly, but critical to application usability, such as latency, startup time, error handling, and automated tasks completed with no direct interaction with a user.
UX - User Experience
UX is about how users interact with your product. It’s also about what they do, why they do it, where and when. Using a data-driven approach, we ensure that all the “what-ifs” and “why-nots” are answered, and each user who interacts with your product gets a seamless experience.
With the focus on user experience across digital channels, idieate covers all UX process stages, from conceptualization to implementation. We build digital experiences from scratch, or audit and redesign existing solutions. We apply our design thinking and technology background to help you deliver engaging experiences for your customers and employees.
Visual Identity
To make sure your brand is consistent and evokes certain feelings and experiences about the product, we create an entire visual identity around the product. We’ll design all the visuals related to your brand, from the logo and fonts to photos and textures.
Usability audit
We examine your existing system or specification of the to-be-developed solution to identify key UX challenges and highlight areas for improvement. We have developed our own proprietary usability checklist to inspect UIs on potential accessibility, error tolerance, visual aesthetics issues, etc.
We check UI compliance with the industry-recognized usability principles by Weinschenk and Barker, Nielsen, and Gerhardt-Powals. We utilize heat maps and click maps to understand user behavior and reaction to UI elements and content, identify areas for improvements. As a result, you will get a set of wireframes and detailed recommendations on usability improvements.
Motion design
To breathe life and motion into your product and visualize the interface behavior, our high-calibre designers will infuse your product with motion design.
